10 Pages That All Business Websites Should Have Plus More Website Tips

By: answerout

As a professional, having a business website is key to your success. It’s one-half of your online presence (the other half is social media), which is necessary for being successful in a digital world. However, having a website alone isn’t enough— your website must be effective in getting the results you desire. Here are 10 pages that all professional websites should have.

#1: Terms and Conditions

A “terms and conditions” page explains the rules that your visitors must follow when they use your website. Some information you may want to include would be that your website is protected by copyright laws (if this is true), whether you have control over third-party links or not, and which country’s laws govern these agreements.

#2: Services/Products

Of course, one of the most visited pages on your website is going to be the page that lists your services or your products. Even if your business operates fully in person, it’s still helpful to list out what your business does or sells. Make sure to include pictures (if your services can be photographed) and also provide a short description of your service or product. It’s also a good idea to include the price as well.

#3: Reviews/Testimonials

If your services and/or products have been reviewed by your clients/customers, then you should have a page on your website dedicated to these reviews. For these reviews to appear more authentic to your website visitors, include the first name of the reviewer and a picture, if possible. When reviews have these personal touches, your website visitors will know that these are actual clients/customers leaving the reviews.

#4: Privacy Policy

The majority of websites collect some type of data from their visitors, and if your clients can book services/customers can purchase products on your website, their personal information will be collected. For this reason, it’s important to have a “privacy policy” page as a part of your website. This informs your visitors that their information, data, etc. will be collected and it should also explain how it will be used. Also, make sure that their personal information (and your website as a whole) isn’t at risk for a cyberattack.

#5: Homepage

Your homepage is the first page that comes up when your web address is clicked or typed into the search bar. It should be an overview of the purpose of your website, meaning it should give just enough information and be captivating enough to keep visitors on your website. With that being said, make sure that your homepage isn’t too overwhelming at the same time. Both too much and too little information will cause visitors to click off.

#6: Frequently Asked Questions (FAQ)

You’ll get questions from both potential and current clients/customers, and often they’ll ask many of the same questions. This is where a FAQ page can be very helpful, and most people know to search for this page before they contact you with a question. Some of the most common questions asked on a website include inquiries related to shipping/returns and how a particular product or service works.

#7: Contact Us

This page is pretty self-explanatory, as it lets your visitors know how they can get in contact with you. A contact page is a must for all websites, but even more so for businesses that operate in person only. Make sure to include your business phone number and email, your physical address (if applicable), and also your business hours. It’s also a good idea to include your social media handles.

#8: Career Site

A career site is a page that many websites don’t have— and this can be a huge mistake if you have employees working for you. As your business grows, you’ll need to hire more help, and a career page can help you with this by allowing job seekers to apply right on your website. The NAS Recruitment Marketing Agency can help you develop your career site and also assist with other recruitment marketing techniques to bring you the most qualified job seekers.

#9: Blog

Your professional website may already be your blog, but if not, you should consider having a blog as a part of your website. It’s a great way for you to provide more helpful content and information about the services you provide/products you sell, as well as let your visitors know what’s going on in your industry.

#10: About Us

Finally, you should have a page that lets your visitors know what your website is about. Why did you create your business and what do you hope to accomplish? You should also include a short bio about yourself and the people who work for you. This is one of the most visited pages on a website because it gives the visitor an idea of what they’ll find on your website.

In addition to all of these pages, your website should also be easy to navigate. Limit the number of pop-ups on your website, and make sure your tabs are organized so that your visitors will be able to find what they’re looking for. It also helps to have a search bar so that they can type what they’re searching for. Finally, make sure that your website has both a desktop (computers/laptops) and a mobile (smartphones/tablets) version