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No. Of Assessment – 4
Score Required – 80%
Google Analytics 360 Exam Answers 2022 – Assessment 1
Bold Texts are ANSWERS!
1. Which of the following features are only available for Analytics 360 properties?
(select all that apply)
Roll-Up Reporting
Custom Tables
Custom Funnels
or Custom Dimensions & Metrics
2. Which feature is unique to Roll-Up Reporting Properties?
Big Query Export
Source Properties report
Users Flow report
Audience Insights report
3. Which features need to be configured within the views of your new Roll-Up Property?
(select all that apply)
Filters
Events
Exclude URL Query Parameters
Goals
4. Which of the following statements about Custom Funnels are true?
(select all that apply)
Custom Funnels populate with historical data.
The Custom Funnels can consist of any number of stages.
Custom Funnel stages can be based on pages or events.
A single stage can consist of multiple rules.
Analytics 360 Answers 2022
5. In the custom funnel below, what was the percentage of users who left the funnel between stage 1 and stage 2?
94.88%
5.12%
26.78%
69.47%
6. When does sampling occur in Analytics 360 reports?
When a report contains a high cardinality dimension
or When a standard report contains more than six months of data
When an ad-hoc query exceeds the sampling threshold for sessions
When a standard report exceeds the sampling threshold for sessions
7. What would indicate that your report has exceeded its row limit?
The report shows a message that it is not based on 100% of sessions
You see “(other)” as a row for the primary dimension in your report
You see “Unsampled Reports” as an available Export option
You are unable to show more than 5,000 rows in the user interface
8. What is a key benefit of Custom Tables when compared to Unsampled Reports?
Custom Tables support ad-hoc analysis with reports in the Google Analytics user interface
or Custom Tables enable you to pull more unsampled historical data
Custom Tables have higher row limits than Unsampled Reports
Custom Tables can be scheduled to run daily
Google Analytics 360 Answers – Assessment 2
1. What is Big Query?
Data Visualization Tool
Data Warehouse
Dynamic Optimization Tool
Data Transfer Service
2. Which of the following are benefits of using BigQuery to analyze your Analytics 360 data?
(select all that apply)
You can access hit-level data
You can query unsampled user page paths
or You can create fast, easy-to-share dashboards and charts
You can combine your Analytics 360 data with data from other source
3. What reporting objectives can be accomplished in BigQuery but not within the Google Analytics interface?
(select all that apply)
Analyzing and visualizing Source/Medium values for all website users.
Or Reporting on e-commerce transaction rates for each brand of your business.
Reporting on the amount of time between events occurring across multiple sessions.
Reporting on the unsampled pageview paths that users followed.
4. What needs to be created before completing the BigQuery integration with Analytics 360?
Data Table
Google Drive
BigQuery API
Google Cloud Platform Project
5. Using the BigQuery Export schema, which of the following fields are available in BigQuery?
Custom dimensions, landing page, hit number, client ID
Clicks, impressions, hit number, client ID
Custom channel groups, landing page, time on page
Custom dimensions, hit number, client ID
Google Analytics 360 Exam Answers 2022 – Assessment 3
1. Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > DoubleClick Bid Manager reports?
(select all that apply)
The All Traffic > Source/Medium report does not include view-through sessions
The All Traffic > Source/Medium report uses the Google Analytics attribution model (GA Model) while the Acquisition > DoubleClick Bid Manager reports use the DoubleClick attribution model (DCM Model)
All Traffic reports use the date range set in Google Analytics while the Acquisition > DoubleClick Bid Manager reports report sessions during the lookback window
The All Traffic > Source/Medium report may be sampled while the Acquisition > DoubleClick Bid Manager reports are always unsampled
2. In the Conversions > Multi-Channel Funnels > Top Conversion Paths report, what does the “eye” icon represent in the display channel steps?
Click-through interaction
Display ad impression
Data-driven interaction
Offline ad interaction
3. Once integrated with DCM, DBM or DS, which types of conversions can be reported in the Conversions > Multi-Channel Funnels reports?
(select all that apply)
E-commerce transactions and Goals from Google Analytics
Floodlight counters from DoubleClick
Floodlight sales from DoubleClick
AdWords Conversions
4. If your property is integrated with both DBM and DCM and auto-tagging is enabled, what will be the source/medium for sessions from DBM?
dcm-dbm / cpm
dfa-dbm / cpm
dbm / cpm
dfa / cpm
5. A user sees one of your DoubleClick Campaign Manager ads. The next day, the user navigates to your site through an email campaign. How would their session be reported in the DoubleClick Campaign Manager > Campaigns report?
Click-Through Session
View-Through Session
A Click-Through Session and a View-Through Session
The session wouldn’t be reported in DoubleClick Campaign Manager > Campaigns report
6. Which of the following are reasons you would expect discrepancies between DCM Clicks and DCM Click-Through Sessions in Google Analytics?
(select all that apply)
Clicks and Impressions are directly imported from DoubleClick and Sessions are reported when the user visits the site from a DoubleClick Campaign.
It’s possible that DCM Advertiser is driving traffic to multiple web properties.
You’ve enabled ‘Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for DoubleClick Campaign Manager and DoubleClick Bid Manager reporting integration.’
Clicks and sessions are recorded differently by different systems.
Great! You are doing Assessment after Assessment with 100% Score. The Google Analytics 360 Certification is not far from you now. Just 3 Short Assessments Ahead.
Google Analytics 360
Answers 2022 – Assessment 4
NOTE : Bold Texts are ANSWERS!
1. Which report would you use to understand how Display interactions across the full purchase path contribute to conversions?
Assisted Conversions
Time Lag
Path Length
Behavior Flow
2. Once integrated with DCM, where can you use DCM dimensions within Google Analytics?
(select all that apply)
Custom Segments
Secondary Dimensions
Custom reports
Custom Dimensions
3. In the Acquisition > DoubleClick Campaign Manager > Campaigns report, which metric group would you select to see Google Analytics sessions side-by-side with DoubleClick Campaign Manager impressions and clicks?
Site Usage
Clicks
Floodlight
E-commerce
4. Which of the following are benefits of using auto-tagging with your DCM integration?
(select all that apply)
Provides additional advertising dimensions
Removes risk of manual tagging errors
Removes the need to maintain manual tags
Increases data freshness
5. If you prefer to see your manual tag values for your DCM traffic, what feature would you edit in Google Analytics?
Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for DCM and DBM reporting integration
Allow manual tagging (UTM values) to override auto-tagging (GCLID values) for AdWords and DoubleClick Search integration
Enable the DoubleClick Campaign Manager reporting integration
Disable Cost Data in the DoubleClick Campaign Manager Integration.
Google Analytics 360 Exam Answers 2022 – Assessment 5
NOTE : Bold Texts are Answers
1. Assuming we are using standard Default Channel Grouping definitions and DoubleClick auto-tagging, which channel will include sessions from DoubleClick Bid Manager?
(Select All that Apply)
Paid Search
Referral
Display
Direct
2. Once integrated with DBM, where can you find the DoubleClick Bid Manager reports within Analytics 360?
In the left-hand navigation menu under “Customization”
In the left-hand navigation menu under “Acquisition”
Or In the Admin area under “Product Linking”
From the Account selector, select “DoubleClick Bid Manager”
3. Which of the following can you use within a single Custom Report?
(select all that apply)
The dimensions Landing Page and DCM Campaign (GA Model)
The dimensions Landing Page and DCM Campaign (DCM Model)
The dimension Source/Medium and the metric DCM Impressions
The dimension DCM Creative (DCM Model) and the metric Avg. Session Duration
4. How can you create Audiences in Google Analytics based on DoubleClick Bid Manager dimensions?
(select all that apply)
Create an Audience from an existing segment
Create an Audience from a table filter on a DoubleClick Bid Manager report
Go to Admin > Property > Audience Definitions
Import an Audience from DoubleClick Bid Manager into Google Analytics
5. Which of the following can be done with the DBM integration?
(select all that apply)
Create a remarketing list including users with ‘viewable’ impressions from a specific DBM Site.
Create a remarketing list including users who came from a specific DBM Site and added items to their shopping cart.
or Create a ‘similar audience’ remarketing list targeting users with click-through sessions from a specific DBM Insertion Order.
Create an audience based on a stage of your custom funnel and share the audience with DBM for remarketing.
Google Analytics 360 Exam Answers 2022 – Assessment 6
NOTE : Bold Texts are ANSWERS!
1. Which of the following are benefits of the DoubleClick Search reporting integration?
(select all that apply)
DoubleClick Search dimensions available in segments
DoubleClick Search data available in Multi-channel funnel and Attribution reports
Additional reports for organic search engine traffic
A new set of DoubleClick Search reports under Acquisition
2. Auto-tagging will ensure that traffic from your DS ads is consistently included in which Default Channel Grouping?
Social
Display
Paid Search
Organic Search
3. Which of the following are used to calculate ROAS?
(select all that apply)
Profit margins
Ad spend
Bid limits
Revenue
4. If you want to identify generic keywords that are driving high site engagement, which DoubleClick Search report and metric would you view?
(select all that apply)
Bounce rate in DS Tree maps reports
Revenue in DS Campaigns reports
% New Sessions in DS Keywords Reports
Bounce rate in DS Keywords Reports
5. Which set of reports would you use to view granular AdWords dimensions such as Sitelinks, Bid Adjustments and Search Queries?
Acquisition > All Traffic reports
Acquisition > DoubleClick Search reports
This level of granularity is only available in the AdWords user interface.
Acquisition > AdWords reports
Google Analytics 360 Exam Answers Completed
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