5 Common link building mistakes

Fortunately, it’s something that you may be able to work on without having to invest too much time and effort. To give you a helping hand in knowing where to start, here‘s a list of some key link building mistakes that you’re going to want to avoid:

5 Common link building mistakes

1.     Putting quality to the side

Quality content goes a long way in optimizing a website, but it can also make it easier for you to make the right decisions when it comes to creating links. The better your content, the higher the chances of there being some good places to enter the necessary links and have everything feel more organic.

2.     Prioritising quantity over quality

On a similar note, far too many people will put in more links than necessary, which can come with several issues. In most cases, link spamming just won’t get you anywhere. Pacing may be easier in long-form content, but even if your strategy uses shorter content, you should still be able to find ways to provide good links without it becoming too crowded.

3.     Not taking advantage of your data

Working smart is an important step in SEO and a good part of this is knowing how to use the data you’ve got to your advantage. If you’re not considering factors like search intent or on-page SEO, you may be missing out on the chance to create better links. The more information and data you have, the more likely you are to create/add relevant clickable content.

4.     Buying links

The link buying market is fairly large and while it may not seem like a bad idea to purchase links to improve your ranking, some significant issues can come with it. For one, Google doesn’t like the idea of people buying links to boost their standing and because of this, they penalize any websites that they catch doing so. Don’t fall into the trap of thinking that you need to pay for links when there are other ways to work on your SEO organically.

5.     Relying solely on third-party link metrics

Last but not least, we want to encourage you to avoid giving too much thought to third-party metrics. While they can be helpful at times, you need to consider that they may not cover all of the aspects that constitute a worthwhile plan of action for your SEO endeavors.

What else could you do to improve your link building?

Even though this isn’t a definitive list of link building mistakes, you’re likely to find that keeping these few points in mind will assist you in streamlining your website when it comes to search engine optimization. The more effort you put in, the better your results are going to be, so be sure to consider how you could use proper link building to your advantage.